Website design refers to the process of creating the visual appearance and layout of a website. It involves a combination of graphic design, user interface (UI) design, and user experience (UX) design to ensure a visually appealing and user-friendly website. The goal is to create a design that not only looks aesthetically pleasing but also enhances the overall user experience.

Effective website design considers factors such as color schemes, typography, imagery, and navigation to convey the brand identity and guide users through the content seamlessly. Web designers use various tools and software to create mockups and prototypes before the actual development phase begins.

The design process typically starts with understanding the client’s requirements and target audience. Wireframes and mockups are created to provide a visual representation of the layout and structure. Once the design is finalized, it is handed over to web developers for implementation.