Conversion Rate Optimization (CRO) is the systematic process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. In web design, CRO involves strategic changes to the design, content, and functionality of a site with the goal of enhancing the user experience and encouraging conversions.
Conversion Rate Optimization (CRO)
by Logics Beyond | Dec 8, 2023