Accelerated Mobile Pages (AMP) is a web component framework that allows developers to easily create user-first experiences for the web, including websites, stories, emails, and ads. AMP is optimized for mobile web browsing and intended to help webpages load faster. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare’s AMP. AMP landing pages often give people much better landing page experiences, which is an important factor for Quality Score and Ad Rank. Faster landing pages typically lead to more conversions. While AMP can improve page performance and user experience, it also has certain disadvantages, such as restricted design elements.